Boosting Donor Retention Through Thanks (2018)

Improving donor retention rates can lead to large increases in the lifetime value of your donor file, a larger base of support, and a stronger pipeline for major gifts. Learn how great donor thanks can be a vehicle for increasing donor retention, some tips for creating memorable thanks, and see some stats on how other members of the Innocence Network are acknowledging first time donors. Click here to access Boosting Donor Retention Through...

Donor Database Guide (2016)

This guide begins with an overview of things to think about and different decisions to consider to help you determine which donor database is the right fit for your innocence organization. There are also definitions of some commonly used terms to help you navigate the process. The bulk of the guide consists of brief narrative descriptions of 20 different databases. The accompanying chart offers comparative information on pricing and common features. Click here to access the NSU Donor Database...

Fundraising for Clients (2015)

If you are anticipating an exoneration and think you want to help your client with post-release resources through fundraising, this guide is designed to help you think through some of the options.  An exoneration, or release from prison via another legal victory, is a major event for both the client and the innocence organization.  A successful campaign can help your client start a new life and contribute to the growth and visibility of your organization and this guide will help you consider how your fundraising can and will impact both the individual and the organization. Click here to access the Client Fundraising...

Fundraising Platforms Guide (2018)

This guide begins with an overview of things to think about and different decisions to consider to help you determine which online fundraising platform is the right fit for your innocence organization. There are also definitions of some commonly used terms to help you navigate the process. The bulk of the guide consists of brief narrative descriptions of 35 different fundraising platforms. The accompanying chart offers comparative information on pricing and common features. Click here to access the NSU Fundraising Platforms Guide or here download the Fundraising Platform Comparison Chart (excel...

Giving Tuesday Toolkit (2018)

Giving Tuesday takes place every year on the Tuesday after Thanksgiving. Created as a way to give back after Black Friday and Cyber Monday, Giving Tuesday has become the second largest giving day of the year, after December 31. This guide contains content designed for Giving Tuesday 2018 that you can customize or cut and paste as well as tips for a successful Giving Tuesday. Click here to access the Innocence Network #GivingTuesday...