The Innocence Project places great emphasis on the role of communications in telling the stories of the wrongfully convicted and exonerations, building support for our policy and strategic litigation work, and increasing the impact of its work overall. The Digital Content Strategist (DCS) will assist with all digital communications, with a focus on digital advocacy, engagement, video, and fundraising. The DCS will work closely with staff across the Communications, Policy, and Development departments, and the organization overall to promote the Innocence Project’s mission, brand and advocacy efforts, developing multi-faceted digital and social media campaigns and communications. This position reports to the Digital Engagement Director.
ESSENTIAL JOB FUNCTIONS:
● Develop and update style guide, voice, and content across all digital platforms.
● Draft compelling stories for e-mail, social media, video, SMS, and website to support monthly campaigns.
● Produce and manage content for Facebook, Twitter, and Instagram.
● Manage digital content calendar and outgoing production schedule.
● Collaborate with Communications and program staff to identify high-impact opportunities to increase the visibility of our advocacy, programmatic, and legislative work.
● Work as part of a multi-departmental team that includes Communications, Development, Policy, Legal, and Network Support.
QUALIFICATIONS & EXPERIENCE:
● Proven experience as a Content Strategist, Content Manager or similar role.
● A portfolio of powerful human-centered stories published in articles, campaigns, speeches, and/or videos.
● Strong project management skills.
● High attention to detail and ability to manage multiple projects at once.
● A Bachelor’s degree or equivalent professional experience and a minimum of 4 years related experience in digital production, social media management and advocacy is required.
● Experience with grassroots advocacy and the legislative process is a plus.
● Excellent verbal, writing, and interpersonal communication skills; ability to write and deliver work product under deadlines, and commitment to high quality standards.
● A proven track record managing and growing digital communities.
KEY COMPETENCIES (SKILLS, ABILITIES and TRAITS):
● Strong proofreading and grammatical skills, and commitment to high-quality standards.
● Knowledge of AP style.
● Ability to manage several complex projects simultaneously, often under tight deadlines.
● Ability to work occasional evenings and weekends to support high-priority events and digital communications publishing.
● Someone who recognizes the power of digital communications in achieving a more just criminal justice system.
● Someone who loves engaging with the digital community on Facebook, Twitter, and Instagram platforms. Yep, you have to jump in the comments!
● Understanding trends and best practices for online campaigning, and best practices for email marketing, Facebook, Twitter, and Instagram.
● A positive team player who is willing to go above and beyond to reach goals that benefit the lives of the wrongly convicted.
● Must be self-motivated, demonstrate grace under pressure and possess the ability to work well both independently and within a team.
● Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts.
● Demonstrate a commitment to diversity in and out of the office, values all individuals and respects differences in regard to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance.
● Demonstrated commitment to the mission of the Innocence Project.
COMPENSATION AND BENEFITS:
The salary for this position is competitive and the Innocence Project offers an excellent benefits package, including health, dental and vision insurance, Flexible Spending Account, 401k plan with company-match, and paid Transitcheks.
WORKFORCE DIVERSITY AND EQUAL OPPORTUNITY:
The Innocence Project considers the diversity of its workforce to be vital to our organization’s success in meeting its mission. We strongly encourage applicants from all cultures, races, educational backgrounds, life experiences, socio-economic classes, sexual orientations, age, gender, and physical abilities to apply. As an Equal Opportunity Employer, it is our policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, national origin, age, disability, familial status, marital status, predisposing genetic characteristics, actual or perceived domestic violence victim status, unemployment status, caregiver status, or any other category protected by law.
To apply, please visit Paycom. Upload your cover letter and resume as (last name. first name. cover letter/resume). Information submitted through this secure site is kept confidential. Due to the large volume of applications, we are unable to give applicant updates by phone